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About Boozin' Gear, Inc.

Our Story

"I found myself asking 'Where can I buy apparel from different brands all in one spot?"

Geek by day, bartender by night. Working my IT day job and tending bar at night I found myself looking to wear some of the same branded gear as the brands I poured for customers. I quickly became frustrated with the lack of quality options for buying licensed beer and liquor brand T-shirts, Hats and other clothing to wear while serving up these libations. There wasn't a single location where could I find all the brands I wanted in one spot.

-Kevin, Co-founder & Gotta-Get-More-Customers Guy

"We didn't set out to conquer the world, but from the beginning it was clear we wanted to offer the best selection of licensed beer and liquor products"

Working for a big beer brand (ok, let's call it the biggest beer brand) distributor we frequently had people ask us for merchandising displays and gear often seen in convenience stores. And when Kevin called and ask about buying different brands all in one spot, the idea kinda took on a life of it's own.

- Jeff, Co-founder & Chief Gotta-Get-The-Boxes-Out-The-Door-Guy

Over 1 million Happy Customers Served Since 2004

Launched in Atlanta, GA , brothers Jeff and Kevin found a lot of people like them, wanted a wider selection of beer and liquor branded apparel and gear. We gave them what they were looking for in one convenient online store, sold by people who actually give a sh#*t about customer service and the brands we carry. We're the top retailer that specializes solely on beer and liquor brands, and we intend to keep it that way. Now headquartered in the Michigan with 20 YEARS of superior and quality service, you can be confident in shopping with your number one source for alcohol apparel.

Social Responsiblity

We believe in having fun. Lots of it. And we hope you do too, but we believe it should never come at the price of being irresponsible. Boozin' Gear supports Atlanta's SafeRide America program through donations and encourage you to support SafeRide America in your community. (Or, at least call (and pay) for a cab/uber/lyft so that super drunk guy at the end of the bar doesn't kill anybody).

Media/Bloggers/PR Contacts

We're all about shameless self promotion. We're always seeking to help media contact find good things to say about us, help bloggers give their audience something interesting to ready, drum up content for our own blog or just enjoy our obligatory 15 minutes of fame.

Contact Us for:

  • Free (yet highly publicized!) product give-a-ways/contest for your readers.
  • Products to review for your site or publication
  • To be contacted with very entertaining and frequently humorous story ideas for your readers
  • To have us write a guest editorial (op-ed) for your blog
  • To have your related story submitted to our blog
  • To participate in your charity (The answer is probably "No", but if you have a worthy cause and there is the opportunity for some exposure we'll consider your request.)*

*(Yes, we know this sounds very self-serving. As individuals, we selflessly contribute to causes we care about. As a business, we favor causes that help our exposure in the marketplace).

Contact Information:

Boozin' Gear
4651 Dale Ct
Bay City, MI 48706
404-460-8456

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