Category:  microbrew

Occupy Ale Street

By , November 4, 2011 in Administrative, microbrew

The economy has taken a turn for the worst and people everywhere are feeling the sting of a lengthy and unforgiving recession, but no one is feeling it as hard as the beer industry spokespeople. The Budweiser frogs have been bouncing from gig to gig, the Labatt Blue Bear has been on unemployment for three years now and Keith Stone is barely making rent. The downturn has even had a negative effect on other related industries as with Captain Morgan who lost all his booty in Bernie Madoff’s Ponzi scheme. As these mascots suffer, so do the loyal patrons of the brands they represent. Overall it’s a dark time for the industry that many thought was recession-proof. Meanwhile, microbreweries and their benefactors are living like fat cats on Bourbon Street. Last year, craft brewers sold an estimated 9.9 million barrels of beer in 2010, up from 8.9 million in 2009,… Read More »

Seasonal Brews

Fashion is the true king of beers. “This Autumn, It’s AAALLLLL about maple syrup!” says beer fashionista, Pepe Velázquez. He points out a new brew with a truly chic label. “This beer is a pale ale infused with dead leaves. It’s not particularly appetizing, but nowadays who really cares?” Velázquez is a leader in the craft beer movement known as hopheads. According to hopheads beer isn’t about having flavor; it’s about being fabulous. He makes sense of it like this, “Drinking a beer just because you like how it tastes is like waking up in the morning and putting on clothes because they fit you. Beer like an outfit needs to have sass and it needs to have class.” This season dark ales are big as are beers containing exciting flavors like aged pumpkin, acorn squash and maple syrup. Whether or not the flavors are good or not is irrelevant…. Read More »

Craft Beer and Craft Beer Fashion

Craft Beer Drinkers Require a Different Fashion. It’s no secret that the beer industry has been changing rapidly over the past twenty years. In the past, stores only carried traditional American lagers. A guy had his pick from one of several beer giants: Coors, Budweiser and Miller. Occasionally one might find a single six pack from a local microbrewery. Nowadays you can walk into a grocery store and find any of a hundred microbrews from Oregon to Taiwan. While most folks still prefer their traditional American Lagers, it’s not uncommon for your average customer to grab a six pack of craft beers once a month when he’s feeling adventurous or has some extra money in his pocket. Of course that’s your average beer drinker. There’s a whole new breed of consumers treating craft beer with the attention that winos give to wine. These individuals drink craft beer and craft beer… Read More »

Microdistillery of the Year

Malt Advocate, a whisky magazine, has named its pick for the microdistillery of the year. Before I tell you who the honoree is, take a guess where it’s located. Scotland? Ireland? Kentucky? Nope. Nope. And Nope. The big winner for 2008 is Penderyn Distillery in Wales. Who knew there was good whisky made in Wales? Well, besides the Welsh, I suppose. But what’s a microdistillery? This word caught my eye because I’ve been amused to watch the rise and of a similar term – microbrew. Beginning sometime in the 80’s and then getting big in the 90’s were the now virtually unheard of microbrews. Ever wonder what happened to them? Many slipped out of existence thanks to their own success. See, the word micro necessarily implies smallishness. At the time they were making the inescapable comparison between themselves and the evil megabrews – Bud, Miller, Coors. Everyone loves a good… Read More »