Category:  german beer

German Beer Consumption Down…Again

By , January 12, 2009 in Beer, german beer, marketing

2008 wrapped up with Germans having drunk 2%, or two liters, of beer less per capita than the previous year. This article blames things like the smoking ban in pubs and the global recession (countering the popular perception that beer is recession-proof) but I doubt it’s as simple as that. The third reason – young people are turning away from beer – the article sites is more on the money. The first two have merit but that would lead one to believe that the decline in German beer would be isolated to 2008. It isn’t. For years, even decades, Germans have been gradually drinking less and less beer. There is a cultural shift in German society that I don’t pretend to understand. I’m only aware of it through this one symptom – twenty-somethings are drinking less of the national drink than ever. Like I said, I don’t pretend to know… Read More »