Beer Pong Joining the Fight against Cancer

The easy hook for this story is that it could seem unconventional for players of beer pong could be trying to give something back to the community. But is it really all that unusual?

Here’s what’s going on. Brooke and Sean Mulkerron’s daughter Tess has a rare liver disease. The toddler has had four major surgeries, six rounds of chemotherapy, and countless blood transfusions. Although she appears to be in remission and the doctors are optimistic her parents are now dedicated to the cause of fighting cancer and are keen to raise money for the fight any way they can.

So they contacted Brian Roseman, the owner of, and sold him on the idea of a tournament designed to raise money for their cause. From the press release:

To support the tournament, Roseman is donating $15 to cancer research for every beer pong table he sells from He also provided a discount on some tables to help get the tournament off the ground. The tournament, 2008 Concord Charity Beirut Tourney is scheduled for Aug. 23 in Concord, N.H., near the University of New Hampshire (Beer pong is called “Beirut” in popular circles). The winners will receive a $500 prize and the top five teams will receive a beer pong table, but all the rest of the money raised from donations from participants will go towards cancer research with the “V Foundation Charity.”

Now, to my central point – beer and charity have gone together for a long time. It’s a natural marriage, when you think about it. Beer is all about enjoying life. Whether it’s a party or a quiet meal beer just lifts the mood. It’s a short journey from enjoying life to trying to improve the lives of others.

Throughout history brewers and pubs have been closely tied to their communities. Modern breweries regularly contribute money to worthy causes from supporting the troops to saving the environment. The beer festival that supports a charity is more common than those that don’t.

Call beer drinkers a happy bunch but don’t call us carefree. We care a lot.

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