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A seventh distiller’s portrait has been added to the Jim Beam label.

Last Wednesday, Fred Noe, the latest of the Beam line to helm the distillery, saw his portrait added alongside those of his predecessors. Fred took over as distiller when long-time master distiller Booker Noe died in 2004.

Fred’s portrait will appear alongside the images of Founder Jacob Beam, David Beam, David M. Beam, Col. James B. Beam, T. Jeremiah Beam, and Booker Noe on Jim Beam, Jim Beam Black, Jim Beam Rye and Jim Beam Choice labels.

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