Brew Ha Ha- A History and Guide to the Microbrew in Fashion

by Pepe Velazquez

Brew Ha Ha- A History and Guide to the Microbrew in Fashion

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Best known for his frequent appearances as fashion guru on the hit Food Network show, Beer Brigade- Author Pepe Velázquez takes on his usual topics with all the bravado that one has come to expect from the beer specialist. In this new book, Velázquez explains how fashion and craft beer are as inseparable as two peas in a pod. His bright personality and confident voice make it an easy read for those looking for insight into what this whole microbrew thing is all about. As Velázquez himself says, “Beer isn’t about getting drunk. It isn’t about flavor. It isn’t even about beer. It’s about life.”

The book isn’t just a great read on how microbrews like Brooklyn Brewery or the Stone Brewing company came into being. Velazquez, a self-described “Magical Beer Fairy”, is determined to break the spells that possess your average beer drinker, whether it’s yellow beer or dreadful wardrobes. He often describes outfits every man should have that include what kind of beer he should be drinking. “If you’re going to wear plaid then you’re a fool not to pair with a classic vanilla porter… People respond to a guy or gal who knows how to put together a drinking ensemble.”

Included with the book is a calendar of Velazquez himself in different outfits enjoying his favorite brews. If you’re looking for something to hang in the cubicle, this is a no-brainer.

The book is expected to be on shelves New Years Day.

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