The Belgweiser Boycott
I’ve been fascinated to watch the anit-Anheuser-Busch Inbev movement over the last few months. Since the takeover of the American brewer by Belgium based Inbev a loud minority of beer drinkers have advocated a drink-American-only policy. Their latest efforts have focused on convincing Americans to drink Sam Adams on Super Bowl Sunday this weekend instead of anything from the big three.
I have to wonder if Jim Koch foresaw these events when he formed the Boston Brewing Company and established its flagship brew, Sam Adams Boston Lager almost three decades ago. Probably not. Back during the Reagan years who’d’ve thunk that the three brewers that dominated American beer, Anheuser-Busch, Miller and Coors, would all be foreign owned by the time the vice-president’s son’s administration was over. (And who’d’ve thunk that that son would be George and not Jeb but that’s another conversation.)
But that’s what happened and suddenly we have as the country’s largest domestic beer brand a beer that is so well branded with the name and image of one of the original American patriots that many know the beer better than they know it’s namesake.
Boston Brewing Company makes good beer. However if you really want to keep the money you spend close to home here’s my suggestion. Spend it on beer that’s brewed nearby. For most of you I’d imagine that Boston is more than a couple hours drive away. In that case, look for that regional brewer in your area that isn’t distributed nationwide and spend your dollars on a pack or two of their best.
Better still stop in at your local brew-pub. Chat up the bartender, taste some of their brews and pick up a couple growlers of your favorites. Talk about keeping you money local; this way it stays right in your community!
anheuser busch boycott budweiser inbev super bowl beerFiled under: Beer, inbev, anheuser-busch on January 30th, 2009 | 1 Comment »