Greeting the Morning With Pacifico
I’m not advocating beer for breakfast. Not that I have a problem with it. Want beer for breakfast? Go ahead; see if I care. Just keep your mitts off my morning bourbon.
At issue here is a new IPhone app from Pacifico. It’s an alarm clock that features a live feed of a rooster. Yup, you can now be gently awakened in the morning to the soothing sounds of a rooster crowing from atop your dresser.
This is part of an overall beer 2.0 marketing thrust from the Mexican brewer. It also includes a blog written by Pacifico employee Ira Evan Nevius. Like the alarm clock, the blog seems to have nothing to do with beer except that it is sponsored by a brewer. Ira’s blog seems to focus on his adventure-vacation lifestyle.
That’s all fine but how does the beer taste? One has to wonder of a brewer whose entire marketing efforts seem to concentrate on distracting the audience from the product itself.
beer marketing mexican beer pacificoFiled under: Beer, marketing on April 30th, 2009 | No Comments »