3.7 ccs Whisky, Stat!
Anti-alcohol groups have a right to their opinion about how the boozy majority of us live. Complaints about marketing to children and encouraging binge drinking can be legitimate but are clearly overused. But what really offends me about them is their utter lack of a sense of humor.
The latest such case involves a UK group calling itself Alcohol Concern. (Now there’s a humorless moniker!) They’ve attacked a home-delivery liquor service for daring to use the word “emergency” in its name and marketing.
The whole concept is really kind of funny and if I lived within the delivery circuit it would almost certainly make me one of their customers because it is so memorable. The company is called Alcohol in Emergency (website, facebook, catalog) and their logo features an ambulance. I can relate.
But Alcohol Concern – can’t you just picture a bunch of British spinsters sitting in a parlor wringing their hands over alcohol? – says that this clever marketing tactic promotes binge drinking and has called on AiE to stop it.
I’d say Alcohol Concern just needs a stiff drink.
(By the way, 3.7 ccs is roughly one dram.)
anti alcohol liquor delivery uk boozeFiled under: Alcohol Law, marketing on October 31st, 2008 | 1 Comment »