Now, c’mon, this is funny!
The tag line, if you couldn’t quite make it out, is “Anything but sweet.” See, the point of that beer ad is to demonstrate that the new Raspberry Ale from Jamieson brewery in Australia isn’t as sweet as one might think, given that it’s a fruit beer. Naturally the […]
Filed under: Beer, marketing on October 22nd, 2009 | No Comments »
This comes from Canada where the marketing geniuses at Molson Coors got in some hot water over their cold beer campaign. They’ve been promoting the coldness of their beer – a claim that is completely puzzling to anyone with half a brain – and thought that it would be fun poke some fun at […]
Filed under: Beer, marketing, coors on August 28th, 2009 | No Comments »
I’m a snobbish beer geek. I know it; I own it. Therefore I tend to look askance at anything a big brewer does be it Anheuser-Busch, Diego, Miller or Inbev. I always suspect that they are up to something besides making better beer.
I’ve softened my view a little in the last couple […]
Filed under: Beer, marketing, guinness on May 15th, 2009 | No Comments »
I’m not advocating beer for breakfast. Not that I have a problem with it. Want beer for breakfast? Go ahead; see if I care. Just keep your mitts off my morning bourbon.
At issue here is a new IPhone app from Pacifico. It’s an alarm clock that features a live feed […]
Filed under: Beer, marketing on April 30th, 2009 | No Comments »
2008 wrapped up with Germans having drunk 2%, or two liters, of beer less per capita than the previous year. This article blames things like the smoking ban in pubs and the global recession (countering the popular perception that beer is recession-proof) but I doubt it’s as simple as that.
The third reason - young […]
Filed under: Beer, marketing, german beer on January 12th, 2009 | No Comments »
Beer ads are universally known for two things – exaggeration and base humor. There’s nothing wrong with either and both can be fun when, like beer, they are served and consumed with moderation.
A recent poster ad from Tiger Beer is the perfect marriage of these two aspects. The poster prominently features a transvestite […]
Filed under: Beer, marketing on November 27th, 2008 | No Comments »
Anti-alcohol groups have a right to their opinion about how the boozy majority of us live. Complaints about marketing to children and encouraging binge drinking can be legitimate but are clearly overused. But what really offends me about them is their utter lack of a sense of humor.
The latest such case involves a […]
Filed under: Alcohol Law, marketing on October 31st, 2008 | 1 Comment »
The marketing mentality says that diversity is what’s killing big beer. This beer blogger has another take.
Filed under: Beer, Vodka, Wine, marketing on December 9th, 2007 | No Comments »