German Beer Consumption Down…Again
2008 wrapped up with Germans having drunk 2%, or two liters, of beer less per capita than the previous year. This article blames things like the smoking ban in pubs and the global recession (countering the popular perception that beer is recession-proof) but I doubt it’s as simple as that.
The third reason - young […]
Filed under: Beer, marketing, german beer on January 12th, 2009 | No Comments »