You donâ€™t need it. You probably donâ€™t even want it. But Iâ€™m here today with a new reason to drink Jack Danielâ€™s!
Apparently, theyâ€™re nice guys?
This is especially surprising as they get ripped off all the time. Anyone whoâ€™s been on a college campus in the past ten years will remember seeing a multitude of greek organization–or even academic club–t-shirts riffing on the iconic black and white logo.
In the article, David Gooder, managing director of the chief trademark counsel for Jack Danielâ€™s, has a refreshing take on handling violations:
â€œWe get so many infringement situations a year, and we look at each of them separately. We donâ€™t have a standard approach to them; we just do what we think is the most fair. As a trademark lawyer, one thing Iâ€™ve always been concerned about is how a brand will present itself in one voice to consumers and then come out swinging a sledgehammer when someone does something it doesnâ€™t like.â€
So they arenâ€™t always so friendly, but douchebaggery is a last resort. In the articleâ€™s main example, an independent book publisher clearly jacks Jackâ€™s label for a publication’s cover (picture to left), and Gooderâ€™s team politely asks only that any reprints be given a new, non-conflicting cover.
So cheers to understanding. When you get home today, crack open some JD and have a drink in the name of cooperation. Enjoy it.
Just donâ€™t enjoy their logo on anything but the bottle.
Wesinsk, Patrick. Broken Piano for President. Lazy Fascist Press.