Dammit, Starbucks (Update)

This is a continuation of the events discussed in  my post about Starbucks rolling out beer and wine in Atlanta (and L.A. and Chicago). You can read the original post here.

Though I have many friends- oodles, thousands, bushels; measure them how you like- very few participate actively in my Boozin’ Blogging. Thankfully, my dear friend Rob isn’t as chronically passive as so many of you.  Other friends, the gauntlet has been thrown.

A few days ago, Rob alerted me to a dicussion in the Beeradvocate* forum where beer-lovers were discussing the alcoholic additions to Starbucks. As with any internet forum, much of the discussion descends into circular, mindnumbing argument about barely relevant tangents, in this case the value you get when you buy a cup of coffee at Starbucks (My favorite line: After one user explained the itemized costs that go into a Starbucks cup of coffee, he boasts,”Ask me how i know what SBUX wholesale price breakdowns are.” Ask, him, bro. See what happens).

But outside of the mindless macchiato arguments, there were 3 highlights I’d like to share:

  1. According to user gtermi, he has spoken to the manager of a Chicago Starbucks, and Budweiser is the only beer they’ve confirmed they’ll carry so far. Beer is beer is beer, and I wouldn’t say no to a StarBudweiser, but let’s hope they decide to support local breweries as well (According to the L.A. Times, one Portland Starbucks carries Rogue Dead Guy Ale, so I think we can keep our hopes up).
  2. In case anyone’s wondering if Starbucks will brew their own beer, (a) I don’t know and (b) hopefully, because they’ve done it in the past! Red Hook Brewery, who shares a co-founder** with Starbucks, brewed a Double Black Stout using Starbucks coffee. No reports yet on whether this or similar products will be rolled out in-house.
  3. Finally, user cmmcdonn was able to look at the bigger picture: “This will add 3-4 stops on my next bar crawl.” At a time when when many are focused on how and why, cmmcdonn realized the most important thing this trend brings us:  More beer.

~Don Julian

 

REFERENCES

*Beeradvocate.com, in case you don’t know, is one of the premier sources for beer news and culture pieces. I steal many of my topics from them and they distract me for hours on end when I should be writing. An excellent time-waster because it’s educational and lends some culture to our favorite vice.

**Find an interesting Seattle Times interview with co-founder Gordon Bowker here

http://beeradvocate.com/user/profile/gtermi

http://articles.latimes.com/2012/jan/24/business/la-fi-starbucks-beer-20120124

http://beeradvocate.com/user/profile/cmmcdonn

http://beeradvocate.com/beer/profile/18134/55

One Comment on "Dammit, Starbucks (Update)"

  1. Geraldo Cromley February 15, 2012 at 3:19 am - Reply

    Extreme! What an unheard-of thought article. Danke for making me getting the picture of this eminently during the entirety night

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