This is about one of my pet peeves. Beer is the red-headed step-child of the drinks industry. For some reason, probably the price, beer has the reputation of being the basest form of alcohol. That might have been a defensible perception 30 years ago, but not today. The quality and selection of beer at most retailers easily rivals that of wine and certainly outpaces spirits. Even though quality beer that is every bit as good as fine wine is available almost everywhere, it is still treated as frat boy swill. Beer is the beverage of the worthless party animal; wine is the beverage of the sophisticate.
This perception of beer will continue until we stop talking about beer with a wink and a giggle. I certainly don’t want to start talking about beer in the same way that wine snobs discuss their drink but, it’s time we start taking it seriously.
Here’s an example of what I’m talking about. In this article about sour beer, the author manages to compare beer to an astonishing list of things for such a short article. And the things he chose to compare beer are occasionally bizarre. Has it ever occurred to you to compare a beer to Fergie or Wisconsin politics? Yeah, me neither.
What really get’s me is that the article is pretty good. He describes the topic, sour beer, well and makes some decent brand recommendations. Even so, he still has to give the reader a cheesy wink because we’re talking about *giggle* beer. Do you think that wine or even spirits would have been covered in the same way? Probably not.
Once again, I really don’t want beer to reach the same level of snobbishness as wine. Still, I’d like to talk about beer as adults instead of college freshmen at our first kegger. Is that too much to ask?