Anyone who has ever punched a clock has got to admire Steven Slater. In case you just woke up from a coma, he’s the flight attendant who recently decided that he was fed up with customer service and flipped out on a JetBlue flight. There are some conflicting stories about what led up to his magnificent melt-down, but what everyone agrees upon is what happened once he got on the plane’s PA system.

“To the passenger who called me a motherfucker, fuck you,” he announced. Now, c’mon, right there. If you’ve ever been in a position where you had to represent your employer to the general public, try and tell me that you didn’t fall in love with Slater at that point in the story.

But it gets better. He grabbed a couple of beers, pulled the emergency lever on the plane and slide down the inflatable slide that he’d activated. And later, when the police showed up at his house, he was celebrating his personal day from hell/triumph with drunken sex.

The story is dying away but, one more gasp of it appeared at TMZ.com yesterday. Apparently, the two beers he grabbed were Blue Moon. Why is this important? Well, it’s not really. Except that it amuses me and it’s great publicity for Blue Moon.

A brewer with balls would grab onto this little fact and make something of it. I mean, to be the choice of America’s favorite folk hero of the moment, how could you not jump on that? Blue Moon advertisements should feature a picture of a grinning Slater toasting with a big glass of the beer. But, they won’t.

As you may or may not know, Blue Moon is brewed by Coors – well, MillerCoors’s new company Tenth and Blake Beer Company. Yep, it is a brewery owned by a company owned by a national corporation co-owned by an international organization. That means lots and lots of lawyers wrapped in layers of bureaucracy which means no sense of humor and certainly no balls.

So, instead of grabbing this moment and joining in on the fun, Blue Moon issued this statement to TMZ: “We have not been asked nor do we plan to promote our brand in this manner for the sake of publicity. There were some very serious allegations made surrounding this incident and our company is not in the business of trivializing public safety for publicity or potential financial gain.”

Yawn! Clearly, the company itself is as boring as its beer.