Now, c’mon, this is funny!
The tag line, if you couldn’t quite make it out, is “Anything but sweet.” See, the point of that beer ad is to demonstrate that the new Raspberry Ale from Jamieson brewery in Australia isn’t as sweet as one might think, given that it’s a fruit beer. Naturally the best way to communicate that idea is to tart up one of the sweetest cartoon figures ever, Snow White.
Okay, so maybe that wasn’t the best way to do it but it’s damn funny anyway.
It didn’t take long for the ad campaign to to get some notice and, though Disney hasn’t commented on it yet, speculation is flying about the presumed impending lawsuit.