Ganging Up on the BrewDog

A few weeks ago I mentioned a dust up over a beer with higher than usual alcohol and some annoying UK based groups who decided to complain about it.

That beer is brewed by a Scottish company called BrewDog and this isn’t the first time that they’ve locked horns with some anal Brits. As it happens, I interviewed one of the co-founders of BrewDog, James Watt, today and got a little more information about the situation.

First, let’s review. Tokyo, a big, tasty beer weighs in at an impressive 18.2% ABV. Although this is high for beer, it is not uncommon in some red wines and far below the alcohol content of distilled beverages. In other words, if one’s goal is to get smashed there are many more cheaper and easier to find ways of doing it. Nevertheless, when groups with wonderful names like British Liver Trust and Alcohol Focus Scotland heard about it they decided to start screaming.

And now The Portman Group has decided to join the chorus. This isn’t the first time that BrewDog and The Portman Group have faced each other. It happened previously when The Portman Group decided to raise questions about BrewDogs beer, Twisted. Now, that’s an imaginative name and would certainly get my attention in the beer store. But The Portman Group thought that it promoted a questionable lifestyle.

Yep, a questionable lifestyle. Something tells me that the stick up The Portman Group’s butt must have a stick up its butt.

Anyway, in a previous life James became a lawyer. So he was equipped to beat The Portman Group and their two sticks in court.

Now that BrewDog is facing some negative headlines again it seems that The Portman Group couldn’t wait to join the fun.

James isn’t sure where it’s going to end up this time. I know I’ll be watching this story. I’m the meantime I’ll leave it up to you to figure out who’s funding The Portman Group and what possible motivation they might have for trying to stop an up and coming innovative brewer in the UK market.

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