Boozin’ Blog

Have you noticed a change in the look of Jim Beam’s bottles? Well, if you haven’t yet you will soon.

I usually have a bottle of Jim Beam somewhere in the house. I like bourbon and, while JB isn’t my favorite, it’s certainly affordable and very decently palatable. It’s my ‘every day’ whiskey.

For about a month - from Memorial Day to the Fourth of July - Jim Beam bottles will feature the Operation Homefront logo. Now, there was nothing in the email I received about this that mentioned any sort of “proceeds from the sales” sort of situation. Nevertheless, this isn’t some crass bid at patriotism on JB’s part. Besides raising awareness of Operation Homefront with these bottles, JB is also a big contributor. They rank with top contributors according to OH’s website and, according to JB contributed a quarter of a million last year and are on course to contribute even more this year.

If you don’t know what Operation Homefront is take a moment and check out their website.

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