Boozin’ Blog

I never really understood the vodka martini anyway so I’m not too upset by this news. Martinis are supposed to be sharp and wangy; vodka just took the edge off of the flavor. But, hey, drink what you like I always say.

I suppose this is why drinks trends generally puzzle me. What is to be gained from drinking something that you don’t particularly enjoy just because it’s chic this week? Try something and if you like it then Prost! Enjoy! If you don’t, get something else.

But I’ve meandered off point. Apparently vodka is out. As the article points out its long reign as the go-to alcohol for so many cocktails is puzzling. While all other trends in food and drink seemed to be headed in the direction of more flavor, more aroma, more body, and more presence these little vodka drinks seemed almost apologetic, thin, and weak. But perhaps that is the very reason they succeeded for so long. After all, bigger flavored food and drink is also a trend. Presumably a big part of the population doesn’t want to be slapped around by what they eat or drink.

But ‘they’ have decided. And even before they announced it the hipper bartenders and mixologists were already turning their back on vodka. So get used to it, wimpy vodka drink lovers. If a bartender rolls his eyes at your order don’t say I didn’t warn you!

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