Boozin’ Blog

Have you ever gotten to the bottom of a beer and thought to yourself, “That was good, I just wish that there’d been less of it?”

Yeah. Me neither. Usually my thought is, “Damn, now I only have five left.”

But apparently somewhere in the bowels of the Coors marketing and packaging division someone thought that an 8 oz. beer is exactly what the masses were clamoring for. While I’m usually pretty good about keeping up with the industry this one snuck up on me. Typically, I find a press release or see a news article about new products before I actually see the products themselves but in this case I stumbled across these abominations in the cooler of a local convenience store. There they were, sitting on the rack next to regular, adult-sized cans like they had every right to do so – Coors’s new 8 oz. Silver Bullet can.

At this point I would like to point you to the company’s side of things but I can’t find it. No press release, no commercials, no nothing as far as I can tell. Except one little page on CoorsLight.com under the “new” tab and there all it says is:

Fact: With only 8 oz. to keep cool, the Silver Bullet can provides cold beer to the end of the can. Say hello to cold refreshment.

Really?

I need a beer…I’m thinking a 40 ouncer.

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