BUDWEISER & CLAMATO CHELADA AND BUD LIGHT & CLAMATO CHELADA ARRIVE NATIONWIDE
¡LA COMBINACION PERFECTA!
Anheuser-Busch and Cadbury Schweppes Team Up on Latin-Inspired Beers
ST. LOUIS (Jan. 14, 2008) – As one of the hottest new products to hit markets in California and Texas cities, followed by tremendous success in Arizona, Colorado and Nebraska, Budweiser & Clamato Chelada and Bud Light & Clamato Chelada will arrive in convenience stores, supermarkets and grocery stores nationwide today.
Latinos, specifically those of Mexican descent, have been mixing beer with Clamato for decades. Budweiser & Clamato Chelada and Bud Light & Clamato Chelada honor that tradition by combining Anheuser-Busch’s classic American-style lagers with the spicy, invigorating taste of Clamato Tomato Cocktail, made by Cadbury Schweppes Americas Beverages (CSAB).
Due to their tremendous test market success, adults across the country are clamoring to enjoy this convenient, great-tasting drink. “This is a recipe that combines cultures and flavors,” said Ana Vitrano, product manager, Anheuser-Busch, Inc. “Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love. It’s la combinación perfecta!”
A savory beer, Budweiser & Clamato Chelada and Bud Light & Clamato Chelada were developed with the adult consumer in mind. Budweiser, a classic American-style lager, and Bud Light, a classic American-style light lager, are the world’s best-selling beers, and Hispanics have been enjoying the great taste of Clamato since its introduction in 1969.
An estimated 60 percent of all Clamato is purchased with the intention of using it as a mixer, so the combination of the three brands means the adult consumer can more easily enjoy a recipe they already love. To best enjoy Budweiser & Clamato Chelada and Bud Light & Clamato Chelada, gently rotate the chilled can once before pouring. Then, serve cold, or pour over ice, into a traditional goblet-style glass and garnish with a slice of lime or celery stalk. Salting the rim of the glass or adding a dash of hot sauce to the beer allows adults to further customize Chelada. The beers also pair well with traditional Latino dishes such as ceviche, chicken enchiladas and tamales.
“The combination of Clamato with Budweiser and Bud Light provides a refreshing beverage – one that Clamato fans have been mixing themselves for ages,” said Andrew Springate, vice president, marketing, CSAB. “This is a convenient way for consumers to enjoy the flavorful and authentic recipe they’ve come to crave.”
The launch of Budweiser & Clamato Chelada and Bud Light & Clamato Chelada marks the first time Anheuser-Busch and CSAB have worked together. The agreement between the two companies specifies that CSAB will supply Clamato to Anheuser-Busch for use in mixing the Budweiser and Bud Light Chelada, and that Anheuser Busch will produce, package and distribute the beers through its network of wholesalers.
The name Chelada is a shortened form of the Spanish word michelada which loosely translates to ‘my cold beer.’ To order Budweiser or Bud Light & Clamato Chelada, one might say: “Una michelada con clamato, por favor.” To shorten that but still keep the beer recognizable as the traditional recipe, Anheuser-Busch focused on the name Chelada.
“One look at the can and you know that this beer is the real thing – Budweiser and Bud Light mixed with authentic Clamato,” Vitrano said. “This is a savory beer that will appeal to adult beer drinkers, particularly those who enjoy beer mixed with Clamato.”
Brewed at Anheuser-Busch’s St. Louis brewery, Budweiser Chelada contains 5 percent alcohol by volume (ABV) and Bud Light Chelada contains 4.2 percent ABV and is available in 24-ounce single-serve cans and 16-ounce, four-pack cans.
Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.4 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country’s best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2007. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. For more information, visit www.anheuser-busch.com.
Clamato is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB’s brand portfolio includes Dr Pepper, 7UP, Snapple, Accelerade, Mott’s Apple Juice and Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose’s, Mistic, Yoo-hoo, Orangina, IBC, Stewart’s, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit www.brandspeoplelove.com.
beer bud chelada clamatoFiled under: Beer on January 14th, 2008 |
is cheleda in Oregon yet?
Hey Dave,
It’s certainly being distributed there. You’ll have to check with your local store to see if they have it on the shelves. If they carry Anheuser-Busch products then it should be available through their distributor. If they don’t happen to have in stock they can get it for you.
Hope that helps.
-Bryce
I have some in my ‘fridge, you’re welcome to have it… I managed to hold off the gag reflex for the first few sips, but not much longer than that. Seriously bad news, at least for my tastes.
Ha ha, Phill!
My first thought when I tried it was, “Well, I wouldn’t want to drink to much of it but it might be interesting to cook with.” Maybe you could whip up a batch of manhattan clam chowder with it.
I love this stuff… I’ve been a Bloody Mary drinker for years and now with the Bud Chelada, I can enjoy similar ‘hearty’ drinking in a beer! This stuff is awesome!
I thought nothing got better than an ice cold Budweiser on a hot day! But then….one day I saw Chelada! Being alover of clamato juice, I thought WOW! I tried it and I LOVE it! I hope it stays and not just as a trial thing. If you love beer and tomatoe juice this is the GREATEST!!
Hey Bryce, Good idea with the recipe. I did it with chili this afternoon. It turned out awesome!
This drink is fabulous! Very very tasty…I’ve been a Budweiser drinker for over 20 years and I’m also a Bloody Mary Drinker and this has topped any Bloody Mary I have ever made…it already has a little carbonation and I add a dash of Tabasco and my my my,..very tasty indeed…Good Job Budweiser!
i tried it today and it definitely needs lime. I wish it came in 12 oz. 24 oz is a little too much.
The ‘juice and beer” thing was popular in Pennsylvania back in the 40s and 50s. Every bar had small tomato juice and grapefruit juice behind the bar. I liked the tomato but the grapefruit turned me off.
Okay….I’ve been dying to try this and FINALLY succommbed to the urge. I wasn’t sure about this combination, even though it’s been around for years. I am a lover of V-8, Bloddy Mary’s and, of course, Bud Light. The first few sips were a little odd but it did grow on me. I then decided to “spice” it up a bit and I actually like it! I rimmed a glass with lime and seasoned salt, added a few dashes worcestershire and tabasco. Very yummy!
we just came back vegas and had the chelada out there…. WE LOVED IT! IS it available in Orlando area yet? I have spent over an hour tryin to find something that has store locators.
Hey Nicci,
It’s available nationwide. If your beer store doesn’t happen to have it on the shelf they can certainly get it for you.
Good luck!
Bryce
is this being distributed in the washington, dc area? thx
Hi Bill,
As far as I know it’s being distributed nationwide - at least that’s what the press release says. If your local beer store doesn’t have it in stock and on the shelves they can get some in for you in a matter of a few days.
Thanks,
Bryce
drinkin on one now, im not usually a drinker & this stuff has a kick to it. its growing on me, i kinda like it, i guess?
I am in love with this stuff… I generally don’t drink but occassionally like a bloody mary. Never have I been a beer drinker. BUT THEN CAME the Chelada and I am hooked. Just enough for me and my girlfriend to share a 24oz can. love love love it! ~ Maryland
`
Hey guys this is great. went to bush gardens virgina today.. and had it for the first time.. HEHE… also was interduced to wild blue another very good beer.. keep this up we love it..
I think it’s one of those things you either hate or love. I loved it.
I am not at ALL a beer drinker and I’m not even sure why I tried the stuff but I LOVE IT!!!!!!
Good job AB
I am not a beer drinker, but this stuff is great!
This is a great product! I’ve been mixing bud and V-8 for years now it’s done for me. Now all they need to do is hook up with Tabasco sauce and make a spicy version.
Thanks DP
I don’t speak spanish, and not ready to now. How-ever! your Bud-light Clamato makes me say wow.
Muy Bien, excellant taste, very nice, don’t need to add a thing. Excellante job Budweiser.
Thanks
Vinrat
where in florida can i buy this ..its fabulas!!!! I’mnot even a beer drinker…….Iknow i can buy iy at walmart..but is thereany where else i can get it ?,I am in the clearwater/palm harbor area……thanks
I love beer. I also love tomatoes. This is horrible stuff. Bud needs to stick with making a good pilsner and not cocktails.
Not a beer drinker but this is great….hard to find in Illinois.
Anyone know where I can buy the 12 ounce cans in the Portland Oregon area. I found them in Idahoi, but not here in Portland.