If You Mix a Miller With a Coors Can You Tell the Difference?

Try this at home. Buy some Miller. Buy some Coors. Get three glasses. Fill the first with Miller. Fill the second with Coors. Fill the third halfway with Coors then top it off with Miller. Now mix them up so you don’t which is which. Start tasting them and see if you can tell the difference.

What’s my point? Well, to be honest I don’t really have one although if you have a particular loyalty of either of these brands this might be an interesting experiment to try.

But this little shell game occurred to me when I read this news story from the Financial Times. SABMiller and Molson will combine their US operations into the incredibly creatively named MillerCoors. The company and partnership will only exist in the US; each of the existing companies will continue to operate independently in other markets.

Apparently this move is being made as a bid to increase competition against rival Anheuser-Busch. Even so, the combined companies will control around 30% of the US beer market while AB’s share is almost 50%. What of the other 20%? That’s craft beer and imports and both – or all three for now – of the big beer companies had better watch their backs. While they slug it out, craft and import beers have made impressive gains in sales and market share over the last few years and there’s no reason to assume that this momentum won’t continue.

Leave A Response