A few months ago on this very blog I declared gin to be Ã¢â‚¬Å“stodgy as shuffle-board.Ã¢â‚¬Â Well, it looks like I may have to issue an apology to gin.
With a 1.1% increase in sales, the first increase in 6 years, gin may be on its way back. According to Ã¢â‚¬Å“Gin Is the New Vodka,Ã¢â‚¬Â an ironically named article when you consider that a big contributor of ginÃ¢â‚¬â„¢s decline was vodka replacing it in the martini, bartenders are driving a return to gin. In a mix of classic drinks made with gin and new gins that include flavoring agents such as grape vine flowers and sarsaparilla and orange-peel, drinkers are rediscovering gin.
So, will gin be sexy again? ItÃ¢â‚¬â„¢s hard to say. As IÃ¢â‚¬â„¢ve said before, the liquor market is fickle and itÃ¢â‚¬â„¢s hard to say what will catch and what wonÃ¢â‚¬â„¢t. It will take quite a lot for gin to dethrone vodka. But you never know. Perhaps those pioneering mixology-minded bartenders will create a revolution.gin martini mixology vodka