I hate to start this blog off on a bitter note but I canÃ¢â‚¬â„¢t deny that IÃ¢â‚¬â„¢m a little miffed that I wasnÃ¢â‚¬â„¢t picked as Four Points SheratonÃ¢â‚¬â„¢s CBO (Chief Beer Officer). I mean, not only am I insanely qualified because I really, really like beer but, I wanted this job because I really, really like beer.
OK, so Scott Kerkmans, the guy picked for the position, seems to have a passing interest in the stuff, too. HeÃ¢â‚¬â„¢s a homebrewer, he is a certified beer judge and he is part of the new beer magazine, Draft, that launched last year. He seems able to speak eloquently about beer and he received more votes than the other three finalists in an open election. On the other hand, I should have been picked because I really, really like beer; or did I say that already?
As CBO Scott will be Four Points SheratonÃ¢â‚¬â„¢s ambassador for beer. Why does a hotel chain need such a thing? Well, itÃ¢â‚¬â„¢s part of their Best Brews campaign that they launched in 2006. The hotel chain is featuring a wide selection of beer including global and national favorites such as Guinness, Pilsner Urquel, Sierra Nevada, Sam Adams and others. Each hotel will offer a unique selection as they reach out to regional brewers.
So, good luck with the new gig, Scott, but donÃ¢â‚¬â„¢t get too comfortable. IÃ¢â‚¬â„¢ve got my eye on that position and if you fail to perform your duties IÃ¢â‚¬â„¢ll be right there to snatch it up!beer best brews cbo chief beer officer four points Guinness Pilsner Urquel Sam Adams Sierra Nevada