Coors Light Unveils 2007 Innovations that Deliver Refreshment as Cold as the Rockies

Below is a press release from our friends at Coors.  If Coors is your favorite beer then there are some cold times ahead for you.  They’ve developed a tap that’s so cold that ice actually condensces around it!  And the new Thermochromatic bottles actually change color when the beer is cold enough to drink.  In […]

Step Aside, Mojito.

The Mojito may be the chic minty cocktail of the moment but at least one day a year it has to step aside for that beautiful southern belle, the Mint Julep. That day, the day of Kentucky Derby, is just around the corner; May 5, to be exact. The pairing of this sporting event and […]

The True Story of the Two Xs

This isn’t about a couple of girlfriends or wives that I’ve left in my wake. No, it’s an unraveling of a mystery that has likely occurred to more than one fan of Mexican beer. Why Dos Equis (two Xs)? I myself have wondered this many times between mouthfuls of chips and salsa washed down by […]

Who Would You Have a Beer With

I can’t let this one pass without comment. Anheuser-Busch recently gave their Here’s To Beer website a face lift. Besides being slicker it’s also got some new features. One that really strikes my fancy is Who Would You Have a Beer With.
What they did was take an actor, put him […]

WSOBP II

I know it’s been a while, but we just had to write about the World Series of Beer Pong from back in January.This was the Second Annual World Series of Beer Pong, held in Mesquite Nevada (60 miles north of Las Vegas) was held on January 1-5 2007 to spark off the new […]

Whiskey Tourism and American History

I’m sure by now you’ve heard of George Washington’s distillery. In the years after his presidency Washington built a whiskey production facility on his estate in Mount Vernon, VA.
Well, it’s up and running. Back in the nineties a group of archaeologists descended on the site of the old distillery. […]

The Position Has Been Filled

I hate to start this blog off on a bitter note but I can’t deny that I’m a little miffed that I wasn’t picked as Four Points Sheraton’s CBO (Chief Beer Officer). I mean, not only am I insanely qualified because I really, really like beer but, I wanted this job because I really, really […]

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